I wasn't really sure what to expect before we got to Somerset House, as the only information we got in advance was that it would be a Mary Katrantzou showcase, the location, and the time. When we arrived it became clear that the showcase would be taking place in the British Fashion Council courtyard space, and that we'd be sitting in the same very seats that the fashion elite would be sitting in over the next five days.
The event was introduced by Caroline Rush - Chief Executive of the British Fashion Council. She quite rightly praised Katrantzou for her innovative, gorgeous designs, and neatly described that the showcase would display Katrantzou's SS12 and AW12 collections, interspersed with a video from Mary, and a peek backstage to see the hair and makeup crews special secrets. Now, I must admit, I was a little disappointed not to be seeing a fashion exclusive, but it wouldn't have made sense for Vodafone customers to see Katrantzou's new collection before the industry specialists. I was just very grateful to be watching another fashion show where I could try to absorb all possible information and experiences.
During the video of Katrantzou in her East London workshop, she was describing her collections that were shown, and even though the collections had been seen before, it was fascinating to hear her speak about her work. She is obviously incredibly passionate about her work, sassily describing her SS12 collection "nature versus nuture... tulips and under the sea vs manmade metallics", and her AW12 collection as "taking something mundane and turning it into the basis for evening wear". Here are my favourite looks from each collection:
Not only were the designs fantastic (although my favourite Katrantzou collection so far is her SS13 one), but Vodafone did make a real effort to make their customers feel like Vodafone VIPs. On arrival we were handed a glass of prosecco, and at each seat was a Mulberry designed LFW tote bag with a special Nails Inc. LFW nail varnish inside, along with Label.M dry shampoo.
Unfortunately I didn't manage to get a great shot of my outfit, but I wore a Topshop marine blue and black print dress, an orange Zara coat, navy suede heels from M&S, along with my favourite Links necklace. Please excuse the dodgy red eye adjustments on the photograph!
Below is a better picture of the dress I wore, and you can get it here for just £26! I'm definitely going to try and get a few better snaps of my outfit for the Issa AW13 show tomorrow - I just get a little camera shy!
Last night was really great for getting more experience being at the side of the catwalk, & I really hope I get the opportunity to see many more shows - I've definitely got the bug! I'm aware that last night's showcase was equally a treat for Vodafone customers as it was a dress rehearsal for the BFC courtyard space.
LFW got off to a great start today, and I was particularly impressed with Zoe Jordan's collection (she officially opened LFW) - it was fun, wearable, and very marketable. Tomorrow I am of course very much looking forward to attending the Issa AW13 show with my beautiful Aunty, but I'll also be keeping a very close eye on the David Koma show in the evening, as I was lucky enough to see his SS13 show in September. You can read that post here! And of course, I am far too excited to see Katrantzou's new collection on Sunday!
Happy LFW everyone! I really hope that you enjoy it as much as I intend to!
Love Lucy x