Anya's handbags are displayed impeccably in the New Bond Street shop, with emphasis on her A/W12 "All I've Ever Wanted" collection. This collection is quite simply breathtaking; the concept is wonderfully nostalgic, transporting Anya lovers back to their childhood by making them feel as though they are a child peering through a toy shop window at Christmas time seeing shimmering colours and twinkling lights. With such a unique and exciting concept I believe that this collection is one of Anya's best. The stand out pieces for me are the colourful Ebenezer bags which look like exquisitely wrapped gifts, the adorable Tiny Tim Mini Dancer, and the ingenious Marano Dancer.
The Anya Hindmarch creative team came up with the perfect idea to compliment Anya's gorgeous bags: a dark booth and slow shutter speed camera, combined with their amazing new Marano LED clutch! This innovative idea created some gorgeous fashion photographs and a wonderful atmosphere in the shop. Everyone who participated even had the chance to win their very own Marano Dancer! My friends and I thoroughly enjoyed watching each other's attempts to create THE picture on the photographers digital camera screen.
My (crazy-eyed) attempt did actually make it to the Facebook shortlist, however unfortunately I didn't quite win! On the plus side each "model" was given a print out of their favourite shot to keep as a very special memento of the evening, which was a fun touch to the evening.
Anya Hindmarch is a truly unique brand. It is most definitely one of my most respected and desired brands as it really aims (and succeeds) to bring fashion to life, and to make fashion fun. Often fashion can take itself too seriously, but Anya's products are truly refreshing and you can tell that she not only inspires her designs, but is also inspired by them. It is incredibly touching and extraordinary when a handbag can produce so many wonderful memories as the Marano Dancer did for my friends I at FNO.
I really cannot wait to see what Anya has in store for her much anticipated S/S13 collection at London Fashion Week!
Love Lucy x